LinkedIn. The greatest job website globally that purports not to be a job website is the first port of call for many companies expanding into new markets, hiring key experienced and skilled professionals across many levels. This is a great tool across geographies, industries and has been relied upon by companies hiring directly and agency recruiters alike.
Japan is a bit different though. With an 8% market penetration of working age Japanese, LinkedIn doesn’t have the depth of coverage it does elsewhere. But then, Japan has always been a bit different online – Yahoo is still more popular than Google for early millennials and older, and local e-commerce player Rakuten is tied for market share with global behemoth Amazon.
Let’s look at where LinkedIn has problems, as well as other online platforms to find talent in Japan.